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 What is the phone number for pizza hut?
“13 11 66… Pizza Hut delivery”.
Did you read out loud to the tune of the commercial? Chances are you probably did... And that is the power of Jingles in conjunction with Television and Radio commercials.
A good jingle will get stuck in the listener’s head and go round and round. Often you can find yourself humming or singing them subconsciously.
The above example shows how much of an impact a jingle can have on the listener.
Here is another example…
“2… 230… 230 Brunswick St… 230 Brunswick St Fitzroy”. For those that have been listening to radio for quite a few years will know this jingle by heart all the way. The pitch was for Eric Planinsek’s Summer Sale.
Case and point being that Jingles help your audience remember your product above and beyond spoken word alone.
We can devise the perfect jingle that will meet your target audience.
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